ProSales - Discover profit strategies through Customer Stratification
To thrive in the wholesale/distribution business, you must take every opportunity to maximize your profitability, yet most distributors aren’t making the most of their most important resource - their existing customers. ProSales uses the principles established in the NAW publication, 'Customer Stratification: Best Practices for Boosting Profitability', to provide deep insights into your customers and develop practical, workable strategies to make the most of your customer relationships.

Everyone understands that not all customers are the same, yet many companies use a one-size-fits-all approach to marketing, and their sales efforts are often based on beliefs and opinions that are either unreliable or inconsistent. ProSales goes beyond this to develop targeted strategies for things like communication, sales activities, pricing and stocking decisions that are targeted to your specific customers.

How do you turn a ‘Service Drain’ customer into a profitable customer for your business? How do you identify and deal with customers who are actually costing you money? How do you drive deeper engagements with your customers so they are more loyal to you as their supplier?

ProSales can provide the answer to these questions and help drive profitable growth. John Mansfield of StratMax, the industry leader in the practical application of customer stratification, will share best practices on how ProSales will:

• Objectively and mathematically stratify your customers into logical groups called Stratification Types;
• Deploy sales and marketing strategies by customer Stratification Type;
• Drill down into the factors that stratify your customers;
• Target specific areas of improvement that will make your customer relationships more profitable; and
• Help you make better strategic stocking decisions.

If your business could use clear sales and marketing direction and a boost to your bottom line, join us to learn how to leverage ProSales and the successes of other distributors who have already started their customer stratification journey. Specific examples of profitability improvement strategies, best-in-class dashboards, and testimonials of actual results will be shared. | Original Airdate: May 17, 2022