What we’ll cover:
1. What B2B buyers will expect in 2027: Smarter product discovery, simpler ordering, personalization, and self-service connected to ERP data.
2. How AI is changing the pace of innovation: Rapid prototyping, AI-assisted development, and how business teams can take part in designing solutions.
3. From experiment to execution: Live examples of practical applications, how to spot opportunities in your ERP environment, and what it takes to turn a prototype into a secure, scalable tool.

B2B buyers increasingly expect smarter search, personalized experiences, and self-service tools that simplify complex purchasing. At the same time, AI is making it possible to turn ideas into working solutions in a fraction of the time it once took.

This session explores how manufacturers and distributors can use AI to move faster, involve more of their teams in innovation, and get more from the systems they already have. You’ll leave with practical ideas for identifying high-value opportunities and preparing for where B2B commerce is headed.