Are your "best" customers secretly draining your profits?

It's a common challenge in distribution: your team invests valuable time and resources into customer relationships that just don't deliver the expected ROI. Treating every customer the same is a sure way to leave money on the table.

But how do you know where to focus your efforts for maximum impact?

Based on the groundbreaking framework from the NAW's book, Customer Stratification: Best Practices for Boosting Profitability, you'll walk away knowing how to:

✅ Confidently identify which customers are your true "Core" profit drivers.

✅ Tailor your sales and service strategies for high-value accounts.

✅ Make smarter, data-backed decisions on everything from pricing to inventory.

✅ Turn good customer relationships into great, highly profitable partnerships.

Your path to a more profitable customer base starts here.