Your website should do more than look good—it should _drive channel adoption and empower your sales team_. Learn how to build a high-performing B2B site that converts, scales, and supports your customers' preferred way to buy.

With 80% of B2B buyers favoring self-service and 40% of companies seeing a surge in online orders within a year of launching effective ecommerce platforms, now is the time to make your website your strongest sales channel. Discover how 25% of digitally transformed B2B businesses achieve faster growth—and how you can too.

In this session, you’ll learn how to:
- Understand today’s B2B buyer: Why Amazon-like experiences—real-time pricing, mobile UX, and frictionless reordering—are now the expectation, and what’s at risk if you fall short.
- Build a seamless digital experience: See how ERP integration, intuitive UX, and quick reorder tools drive customer preference for your website over traditional sales reps.
- Remove adoption barriers: Identify where your current site slows down adoption and implement automation and self-service strategies to eliminate friction.
- Motivate your sales team and customers: Use incentives, training, and hybrid sales strategies to convert even your most traditional clients into digital advocates.
- Replicate in-person sales online: Explore Shopware’s B2B Digital Sales Rooms—complete with shared carts, virtual consultations, and live support—to bring personalized selling online at scale.
- Evaluate and optimize: Access our exclusive B2B Website Audit Checklist to assess your UX, tech setup, and buyer alignment—plus get clear, actionable steps for improvement.

Join us to learn the proven framework for launching a revenue-generating, self-service B2B website—built to meet your buyers where they are and drive real channel growth.